Swindon's Designer Outlet will soon be the new home of the 'Happy world of Haribo' 

Kids and grown-ups certainly seemed to 'love it so' when it was announced that the confectionary company were looking to open a new store at the shopping centre. 

Now, the shop's location within the outlet itself has been revealed as colourful hoardings have been put up around the store, marking its impending arrival. 

It'll allegedly be open in time for Christmas and will be the ninth brick-and-mortar branch for the popular sweets manufacturer. 

The company has promised that it will have the biggest pick 'n' mix section out of all of its stores so far. 

Swindon Designer Outlet general manager Tina Cumpstey added: "We are pleased to announce the new opening of Haribo, which will reaffirm McArthurGlen Designer Outlet Swindon's position as the one-stop shop for guests of all ages.

"Not only will this be a delight for children and adults alike while visiting our centre, but the new store will also contribute to creating new jobs for Wiltshire residents.

"We are pleased to add such a well-loved brand to our portfolio and look forward to witnessing the joy the new store will bring to our visitors."