WEST Ham United’s announcement this week that they will be using the boost in television revenues to fund a big price cut for season ticket holders is a huge coup for campaigners for cheaper ticket prices.

It is a bold move by the east London club and one hopes it inspires a few more in boardrooms across the land to take note and follow suit.

The Irons are fortunate, or if you listen to some living in sin, to have the opportunity to offer their fans such a deal.

Karren Brady may claim the price cut has been funded by the windfall from the bumper new TV deal, but I doubt whether the offer would have been made available had West Ham had to pay much more than the reported £15 million for taking on the tenancy of the Olympic Stadium.

It does mean that from 2016/17 season it will be cheaper for a season ticket at a London Premier League club than it is to watch League One or possibly Championship football from the Town End.

When Swindon’s home gate is struggling to top 7,500 most weeks, one does wonder whether the club could do more to attract fans with ticket prices.

Lee Power’s recent admissions that season ticket sales have slowed down to a trickle should be a concern, especially as the price freeze period has now expired.

Bradford City and Charlton Athletic are both clubs who have led the way outside of the Premier League when it comes to cheap admission.

They both calculated the diminished revenue per head would be placated by increased numbers. Also they make a song and dance about how cheap their tickets are and aim to integrate themselves in their community through local schools.

Aside from the fantastic efforts of the TrustSTFC, Town have shown little interest in schemes like this. For reasons known only to themselves, the club did not even want to give a comment to this paper on the good news of a season ticket price freeze this season.

Town might argue that their prices are average for the division, but should they be aiming for average when their attendances are clearly such a big issue?

No doubt the fans will be back in their droves for the play-off second leg, but clamour will not be high for the final game of the season if Tuesday night is anything to go by.

If Town fall short in their promotion bid attendances are not likely to improve next season either.

Obviously prices are already set for that, but why not take a lead from the Irons, announce a big price cut now and spend next season selling it?

It would be bold, but let’s face it Town need to do something to get the fans through the gate.